Director, B2B eCommerce

Company: Breakthru Beverage Group
Location: Cicero
Posted on: September 13, 2020

Job Description:

Digital Evolution is a critical pillar of Breakthru’s long-term strategic plan. The Director, B2B eCommerce will help realize BBG’s digital vision and will be responsible for the development and success of BBG’s B2B eCommerce platform as a key part of the Digital Evolution strategic pillar.

This leader will be accountable for:

The end-to-end eCommerce platform with oversight of design, functionality, UI/UX, and connectivity to other platforms

Driving incremental revenue growth and other critical KPIs associated with the B2B customer channel

Maintaining and enhancing DAM/PIM platform and associated product content / digital assets

Harnessing data and insights from the B2B platform and coordinating with stakeholders to leverage to improve business performance

Management, growth and development of Product Content, eCommerce Business Analytics and UX leaders

Coordinate with VP and CGO to support Breakthru’s B2B eCommerce vision, strategy and commercial activation plan

The Director, B2B eCommerce will partner with commercial stakeholders, IT/Technology teams, technology vendors and critical customer and supplier partners to prioritize and implement critical initiatives to build and enhance the B2B eCommerce platform and associated technologies. Responsible for continuous and on-time development and implementation of features and functionality that will differentiate BBG from competition, better service our customer partners, and generate incremental sales. The preferred locations for this role are Cicero, IL and Linthicum, MD.

Responsibilities eCommerce Platform Management

Coordinate with IT to design, update, and maintain back-end functionality of eCommerce platform

Build user interface and user experience (UI/UX) to drive customer satisfaction and incremental revenue

Coordinate with Director, Customer Excellence and BBG markets to maintain market-specific content and functionality as required

Keep current with the latest technologies and business services; determine and recommend new Ecommerce solutions that will help accelerate growth

eCommerce Sales Strategy and Performance Management

Responsible for annual eCommerce budget (end-to-end, sales, profitability, and expenses)

Identify new eCommerce growth opportunities and partner with internal and external stakeholders to bring to life

Coordinate with CIO and Chief Commercial Officer to build and execute customer adoption plan and change management strategy

Collaborate with multiple internal cross-functional groups (e.g. Sales, Trade Development, Supply Chain) to grow revenue and profitability in the Ecommerce channel

Product Content Management

Build and maintain product content, including digital assets, to fully populate BBG’s B2B eCommerce platform

Coordinate with IT to manage and maintain BBG’s DAM/PIM platform

Partner with suppliers to ensure product content is available and up-to-date. Build and implement strategy to fill gaps for suppliers that lack sufficient content

Coordinate with Data Management / Data Governance teams to ensure single source of truth for product data and maintain product data integrity, to include associated digital assets

eCommerce Data and Insights

Work cross-functionally to develop data platform to harvest and share platform data

Analyze platform data (e.g., browse not bought, click-through rates, sales trends, incomplete carts) to drive insights that inform both platform improvements and sales strategies for live consultant follow-ups

Periodically update executive commercial stakeholders on eCommerce insights

Qualifications Technically and commercially astute beverage alcohol/CPG leader

5+ years commercial digital/technology experience within a consumer goods company preferred

8+ years experience within beverage alcohol industry preferred

Beverage alcohol distribution tier experience preferred

Strong technical computer skills and digital know-how

Familiarity with critical tools and technologies that apply to B2B eCommerce (e.g., SAP C/4, Salsify) preferred

Strong written and verbal communication skills

Capable of leading team in a remote environment

Open to business travel

EEO Statement Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex,sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available Here , if you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.

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Keywords: Breakthru Beverage Group, Cicero , Director, B2B eCommerce, Other , Cicero, Illinois